Website / Online Development Services

Historical Orgs · Museums · Non-Profits · Artisans · Small Business

Background: MLK Memorial / Washington, D.C.

InHeritage › Instagram: inheritagehstry

The ALMANACK › The InHeritage Journal of History, Lore, Heritage Travel & the Arts . est. 1999

“The material and the craftsman’s thoughts change together in a progression of smooth, even changes until the mind is at rest at the exact instant the material is right”—Robert Pirsig › Zen & The Art of Motorcycle Maintenance


Through our “discovery” process we come to fully understand your organization, your content, and your goals. We leverage this to design the most effective user-experience (UX) for your specific audience. We build light desktop-to-mobile ready sites within the content-managed-system (CMS) best suited to support you. In addition, we network an array of function-specific plug-ins (for media, security, optimization, etc.) with seamless third-party services (for hosting, marketing, events, etc.)—engineering just what you need with room to grow. We are not just building your new site, we are building a long-term relationship with your organization. In step, we offer a complete suite of ongoing services tailored to maintain peak aesthetic, efficiency, visibility, and content authority. Contact us about your next project!


We do not view the launch of a new site as an end-point, but the beginning of a long successful run. In order to maintain peak site security, performance and content visibility in a saturated world, we conduct regular optimization sessions on all our client sites. Most focus only on content. We focus on the whole of site-health. We audit and upgrade core software as the best defense against security threats. We run diagnostics to clear out the clutter, streamline database functions and optimize site-speed. We conduct ongoing research that aligns search engine optimization (SEO) with insight gleaned from analytics, sculpting a strategy that cuts through to those searching for your content or services; all this while guaranteeing an optimal site-experience for all users on all devices. Contact us about our site content (SCO) and site software / security (SSO) optimization programs!


Our origin as a business was in producing websites that showcased the content of historical societies and sites. Realizing that much of our approach melded with non-profits in general, independent crafts-people and small-businesses, we branched out to serve them all. From day one, we have placed the importance and veracity of optimal content at the core of our efforts. We have over twenty years experience researching, writing and editing online content. From long-form articles, studies and documentary scripts, to the more targeted focus of blogs, social media and e-newsletters, to the micro-targeting of search engine optimization strategies and online marketing campaigns, success only follows from authoritative content. We help you build lasting connections through quality content.

InHeritage Web / Online Development: Design + Build + Maintain › Online

The InHeritage logo, based on a sidewalk brick pattern found in the historic Shenandoah town of Lexington, Virginia


Dave Buckhout, Kerri McIntire, an Island, an Industry

In the summer of 1999, we toured the rugged island of Vinalhaven off the coast of Maine. We learned all about its rich history as a granite source for the architecture boom of the early 20th century. We had been seeking out like histories for years and felt that they all deserved a wider audience. We decided then-and-there to start-up a “digitization service” for local / regional historical organizations. Our plan was to create digital archives of local historic collections and push it all online. Our goal: preservation and presentation. Kerri suggested a spot-on name that would stick: “in heritage.” On August 14, 1999, we purchased our domain name and InHeritage was born … We had also created a service years ahead of its time (back when hosting plans were measured in MBs) that was beyond the financial reach of most small societies.

Luckily, our initial marketing drive uncovered an even greater need: web development specifically geared for the historical and non-profit communities … From the beginning our clients, their requirements and budgets have come in all sizes. Key to our ability to work across such a wide spectrum has been our talented network of sole proprietor professionals and strategic small business partners. Each network partner is vetted and added for a specific developmental role, each eager to supplement and round out our internal skill-set with their own creative professional ability. We are literally a two-person shop, with a virtual staff of dozens.

We have seen many technologies deemed “revolutionary” in their day come-and-go. But the advent of open-source content-managed systems redefined our entire approach. In step (and in answer to a notable lack of focus in the greater industry), we invested significant resources in serving the whole of site operations—the universe of vital services beyond just design / development (third-party IT services, events / e-marketing services, eCommerce, etc.). Having come to realize that our service model applies naturally to the needs of small- to mid-sized commercial services ventures, we diversified our message to include them all alongside our roster of historical societies and sites. Redefining who and how we serve brings us to this era of dynamic device-independent solutions. And though technology and standards are in continual motion and our approach will continue to evolve, our core inspiration—custom development designed to showcase quality authoritative content—remains the hook on which we have proudly hung our hats since August 14, 1999.


InHeritage Web / Online Development Services › Historical Orgs . Museums . Non-Profits . Artisans . Small Business

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