“The material and the craftsman’s thoughts change together in a progression of smooth, even changes until the mind is at rest at the exact instant the material is right”—Robert Pirsig › Zen & The Art of Motorcycle Maintenance
Through our initial “discovery” process we come to fully understand your venture, your content and your goals. We leverage all of this deep background research to design the most effective user-experience (UX) for your unique audience. We code light “device agnostic” sites within an easy to administer content-management-system (CMS). We build in function-specific modules and plug-ins for media and content display, data collection, membership campaigns, blogging and news release posts, adding in comprehensive layers of security and optimization as we go. We seamlessly tie in to external third-party services such as video, photo and social channels, marketing platforms, event ticketing + sales in order to consolidate and maximize the impact of your online presence. We start only with what you need, but provide room to grow. In the end we are not just building your new site, but a long-term working relationship with your organization, offering a complete suite of ongoing maintenance and development services tailored to maintain peak aesthetic, performance, visibility and content authority over the long haul. Contact us today for plans + pricing, or a specific project estimate.
We do not view the launch of a new site as an end-point, but the beginning of a long successful run. In order to maintain peak site performance, security, authority and search visibility in a content saturated world, we conduct regular optimization sessions on all of our client sites. Most focus only on the content and marketing side of things. We focus on the whole of site-health. Alongside regular audits, edits and updates of on-site media and content, we monitor and routinely upgrade site software as the best defense against security threats. We run diagnostics and streamline database functions in order to optimize site-speeds. We conduct ongoing and incremental research that aligns search engine optimization (SEO) with insight gleaned from analytics, sculpting a strategy that cuts through to those searching for your content or services—and all while guaranteeing an optimal experience for all viewers on all devices. Contact us about our site content and software optimization programs today.
Our origin as a small business was in producing websites that showcased the authoritative content of historical societies and historic sites, large and small. Realizing that our approach melded with nonprofits in general, independent crafts-people and small service-oriented businesses, we branched out to serve them all. From day one, we have placed the importance and veracity of optimal well-crafted content at the core of our efforts. We have over twenty years experience researching, writing and editing online content. From long-form articles, studies and documentary scripts, to the more targeted focus of thematic blogs, social media and e-newsletters, to the micro-targeting of on-site search engine and off-site social / video optimization strategies, success follows a reputation for authoritative content. We help you build lasting connections to a dedicated audience through the creation and publication of quality content.
The InHeritage logo, based on a sidewalk brick pattern found in the historic Shenandoah town of Lexington, Virginia
OUR HISTORY ›
Dave Buckhout, Kerri McIntire, an Idea, an Island, and an Industry
In the summer of 1999, we toured the rugged island of Vinalhaven off the coast of Maine. We learned all about its rich history as a granite source for the architecture boom of the early 20th century. We had been seeking out like histories for years and felt that they all deserved a wider audience. We decided then-and-there to start-up a “digitization service” for local / regional historical organizations. Our plan was to create digital archives of local historic collections and push it all online. Our goal: preservation and presentation. Kerri suggested a spot on name that would stick: “in heritage.” On August 14, 1999, we purchased our domain name and InHeritage was born … We had also created a service years ahead of its time (back when hosting plans were measured in MBs) that was beyond the financial reach of most small societies.
Luckily, our initial marketing drive uncovered an even greater need: web development geared for the historical and nonprofit communities … From the beginning our clients, their needs and budgets have come in all sizes. Key to our ability to work across such a wide spectrum has been our talented network of sole proprietor professionals and strategic small business partners. Each partner is vetted and added for a specific developmental role, each eager to supplement and round out our internal skill-set with their own creative professional ability. We are truly lucky to be surrounded by such unique talent.
We have seen technologies deemed “revolutionary” in their day come-and-go. But the advent of open-source content-managed systems redefined our entire approach. In step (and in answer to a notable lack of holistic focus in our industry), we invested significant resources in serving the whole of site operations—the universe of vital services + optimization tasks beyond just design and development. Having come to realize that our service model applies naturally to the needs of small- to mid-sized commercial ventures, we continue to diversify our focus to include them all alongside our core roster of historical societies and sites. Redefining who and how we serve has brought us to this era of dynamic device-independent solutions. And though technology and standards will continue to evolve, along with our approach to it all, our core inspiration—custom development designed to showcase unique quality content—remains the hook on which we have proudly hung our hats since August 14, 1999.